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Category : SEO

Introducing Google Penguin

Some of my friends and I recently got an email about the Google Penguin issue. We thought that it was just spammy because we are only aware of Google Panda. It seems that the search engine giant likes exotic pets.

Anyway, after laughing it off, I came across an article detailing what Google Penguin is and how its changes are gonna affect search engine operation and search engine optimization (SEO). Experts warn that to over-SEO your site would mean like suicide because you get penalized in the rankings system.

Honestly, I do not really completely understand what is going on but I am just happy to know that those who write unique and quality content in their sites will benefit from this change. Those who will be adversely affected are those who are into gray hat or black hat SEO. Since I am not into that, then I believe that I will be fine.

One writer said that there is really nothing new with these changes. Google had always stood on its principle of searching for unique content that will give value to its readers. I used to hate it when I type a certain keyword and everything that comes up on the front page are sites that just mention the keyword and nothing more.

But now, the searches turn out more quality content. And that is just the only thing that Google wants. So I guess that if you want to make an honest living from the Internet, Google will support you wholeheartedly.

Google Changed its Algorithm to Give More Timely Searches

Here’s the newest on Google–The search engine giant has once again changed it algorithm to make their searches and suggestions more timely.

This is in answer to Twitter and Facebook features that let people know the latest in just a few seconds. Google would like to address that concern.

And with that, about 35% of the Google search results will change. NY Times reports:

“Timeliness has long mattered to Google and its search results. Nevertheless, the company said that it always looks for improvements, and the latest change goes much further in freshening search results. Google tried once before to create real-time search, in 2009, when it introduced google.com/realtime, a service that incorporated Twitter posts that Google paid Twitter to use. But that contract expired in July and the two companies could not agree on terms to renew it, so Google disabled the site.”

Well this move is gonna make SEO experts crazy again. But at least everything is trying their best to get ahead of the search engine thing in order become relevant in today’s internet world.

But I guess this is hardly any news at all because Google is known to change its algorithm all the time in order to become relevant. This is just one of the changes.

Google became dominant by finding archived Web sites and showing links to them. But today people sometimes expect years-old links, like the best banana bread recipe; week-old links, like the last episode of “Gossip Girl”; or seconds-old links, like this morning’s presidential campaign news.