Google Changed its Algorithm to Give More Timely Searches
November 1st 2011 Posted at SEO
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Here’s the newest on Google–The search engine giant has once again changed it algorithm to make their searches and suggestions more timely.
This is in answer to Twitter and Facebook features that let people know the latest in just a few seconds. Google would like to address that concern.
And with that, about 35% of the Google search results will change. NY Times reports:
“Timeliness has long mattered to Google and its search results. Nevertheless, the company said that it always looks for improvements, and the latest change goes much further in freshening search results. Google tried once before to create real-time search, in 2009, when it introduced google.com/realtime, a service that incorporated Twitter posts that Google paid Twitter to use. But that contract expired in July and the two companies could not agree on terms to renew it, so Google disabled the site.”
Well this move is gonna make SEO experts crazy again. But at least everything is trying their best to get ahead of the search engine thing in order become relevant in today’s internet world.
But I guess this is hardly any news at all because Google is known to change its algorithm all the time in order to become relevant. This is just one of the changes.
Google became dominant by finding archived Web sites and showing links to them. But today people sometimes expect years-old links, like the best banana bread recipe; week-old links, like the last episode of “Gossip Girl”; or seconds-old links, like this morning’s presidential campaign news.